The city redesigned and reorganized its Web site and enhanced its social networking presence.
“We continually strive to find innovative ways to communicate, using methods that are more convenient for our residents’ lifestyles,” said Communications Manager Joseph Cabral in a city press release.
“The trend toward paperless communication is fast becoming a way of life, and we are working to use this to our residents’ advantage. Meanwhile, our more conventional forms of communication, including the Outlook magazine and Outlook Lite, continue to be award-winning publications.”
The revamped Lancaster Web site can be viewed here.
Communications specialist Nicole Allen, who was behind the redesign, said the new page is more user-friendly, making information easier to find.
“Residents can now reach what they’re looking for more efficiently, regardless of whether they are searching for upcoming special events, family activities, the latest city news, or our most recent Lancaster videos,” Allen said.
- The city currently has more than 1,600 Facebook friends and 500 MySpace friends.
- Roughly 200 people follow the city’s Twitter updates.
- The city even has a YouTube channel, which has earned just fewer than 28,000 views.
“We are fully aware that the way in which people choose to receive their information is changing, and we are adapting our methods in order to reach our residents in the most effective and efficient ways possible,” said Mayor R. Rex Parris.