Bob Gorson is the City Manager of Taft (Kern County) and has 33 years of General Management experience, including 17 years in municipal management. He is a regular contributor to

If you wish to become a contributor to PublicCEO, e-mail the editor at

Sustainability has many definitions depending upon the author and his intended audience.  For the City of Taft, we have defined Sustainability as aligning our built environment and socioeconomic activities with the natural systems that support life.

Sustainability is the term we use to show how Taft will balance the various interests and needs of our existing and future residents and maintain or enhance our quality of life.  The City of Taft’s “Vision for the Future” reflects our core community values and identifies the guiding principles to guide our growth.

In adopting our General Plan, the City of Taft is making a clear and definitive statement that good planning is crucial to the City’s success.  Our General Plan Guiding Principles include:

  • Conserve agricultural and natural resources
  • Create a vibrant, healthy and active downtown
  • Incorporate green and sustainable principles through the General Plan
  • Encourage growth in existing developed areas with limited new growth in undeveloped areas of the Planning Area
  • Promote attractive residential and aesthetically appealing commercial development
  • Create a positive business environment for new and existing businesses to locate and expand
  • Provide mobility, housing and job options for all residents of Taft
  • Diversify the local economy while remaining a leader in energy production and maintaining a strong petroleum-based industry

Current Status

More and more communities are embracing sustainability and not just because they are trying to save the planet or do the right thing. 

Communities across the country are improving their financial well-being as a result of reducing their consumption of energy and water, or as Mayor Mary Hamman-Roland of Apple Valley, Minn. put it, “Green keeps the green in your pocket.”

Some of the leading innovative communities are also finding that sustainability initiatives not only “save” money through energy and water conservation strategies but that sustainability measures can be economic engines.  For example, Palo Alto, California has worked hard to embrace sustainability and has found that their image as a “Green City” has attracted business.  Some green projects have created many new high-wage jobs.  Phoenix, AZ is becoming known as friendly to solar energy providers.

The City of Taft has embraced Sustainability and we are benchmarking to other innovative cities like Apple Valley, Minn., Palo Alto, CA and Phoenix, AZ that are turning green initiatives into economic engines. 

For example, we are analyzing municipal solar generation proposals that will not only save the City of Taft on our electric utility bill but will also create jobs and assist in showcasing our community as a “Clean Energy” city.  We are also encouraging alternative energy and/or  renewable fuel providers to consider Taft as a great place to start or expand their business. 

We already have one alternative fuel (diesel biofuel) company in Taft and another is about to sign a lease agreement.  We have a 100 MW Solar Thermal Project and also have several PV solar farms from 20 MW to 200 MW that are locating within our proposed Sphere of Influence (SOI).  

Our solar initiatives are expected to provide clean energy for the region, reduce or eliminate the City’s energy bill and create hundreds of high-wage “Green” jobs.  Taft College will offer real-life laboratory experiences to interested students that want to enter the alternative energy or renewable fuel industries.

The City of Taft is on a path to become a national model in regard to sustainable development.  Consider the following facts:

  • 246 Square Mile Planning Area with a projected population of 68,018 with 86 percent of the ultimate population within the existing SOI
  • 91 percent of the Planning Area is planned for non-urban uses and will remain Agriculture, Natural Resources and Open Space
  • Can you imagine a 58-mile Trail Network that traverses through a 120-square mile “Green” zone that is protected and preserved by the Williamson Act, Habitat Conservation Plan or other land use conservation plans?
  • Implementing other sustainable development practices that promote a healthy lifestyle and improve the overall quality of life of all community stakeholders


We sincerely believe that Taft is a charming, unique community and a wonderful place to work, worship, raise a family and/or retire. 

New residents are attracted to our city for good reasons – a strong and expanding job market with plans to diversify the local economy by creating 6,000 new jobs, a very safe community with zero tolerance for graffiti, drugs or gang activity, a charming downtown business district complete with historic structures that are being renovated for new business opportunities, excellent school system, active Parks and Recreation District, Taft College and other major amenities like The Fort, Oil Museum, Veterans Memorial Park and Honolulu Hills.

Bob Gorson is the City Manager of Taft (Kern County) and has 33 years of General Management experience, including 17 years in municipal management. He is a regular contributor to

If you wish to become a contributor to PublicCEO, e-mail the editor at