Public information officials from around the state will gather in Sacramento from April 12 to 15, 2011 for the annual California Association of Public Information Officials (CAPIO) conference. The conference will focus on transparency and clear communications.

The conference will feature classes, seminars, discussion, and two keynote addresses. The first of the keynotes will be delivered by the Executive Director of the League of California Cities. His talk is entitled “Re‐Establishing the Public Trust,” and it will be particularly poignant in the wake of the City of Bell scandal. Mike Madrid of Madrid & Associates and the League of California Cities will present the second keynote on hot legislative issues affecting cities, counties and special districts.

In addition, a lunchtime panel discussion and open mic session will be held on public pensions, which has been a rising issue in the media.

Other sessions during the conference will touch on areas vital to the public information officers’ role including messaging, crisis communication, social media management, multicultural communication and video production. Several case studies will also be examined during the conference including the San Bruno Pipeline Explosion and the Galleria Mall Fire.
Many sessions will be offered for attendees working towards their PIO Institute certification. The PIO Institute educates communicators in fundamental concepts needed to excel in their role including writing, photography, crisis communication and legal issues.

Also as part of the conference program, CAPIO will hold its “Excellence in Communication” awards gala where several agencies will be honored for their work.

“Our conference lineup is one of our most dynamic yet,” said CAPIO President Jenny Peterson. “Attendees will enjoy the diverse content provided and will return home with new energy and fresh ideas.”

Attendees will have the opportunity to take a VIP tour of the state capitol on the last day of the conference.

The California Association of Public Information Officials is an established leader among statewide organizations. It provides members with professional growth; opportunities to share, enhance and learn valuable skill sets; and access to government information and services. CAPIO welcomes and supports both veteran and new practitioners in the public information and communications industry. Members represent counties, cities, the state of California and other public agencies.

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