Great brands evoke great experiences

Today the City of Lancaster unveils a new brand identity that captures the community’s bold, innovative spirit and celebrates its future by, “Creating a better tomorrow. Together.”


Developed through a year-long process involving community interviews and survey input, the new brand identity for Lancaster reflects the city’s environmental beauty and its commitment to leading into a brilliant and blossoming future.


“The City brand is the face of Lancaster, and I am proud that this new brand so accurately captures and embraces all that makes our community amazing. We are home to spectacular landscapes, ingenious businesses both large and small, arts and culture, and a forward-thinking community,” said Mayor R. Rex Parris. “As we engage with residents, local businesses, visitors and other stakeholders, this new brand will portray the best of Lancaster and help better tell our story.”


The logo design celebrates Lancaster’s legendary poppy, with a poppy flower serving as the primary symbol. In a local vote, residents overwhelmingly favored the poppy logo which won by a landslide 75% of the vote. The design provides a window into the great experiences of Lancaster: beautiful scenery, entertainment, recreation, events, and an inclusive community. The logo colors, shades of orange and yellow accented by shades of blue and green, evoke Lancaster’s natural beauty and strength.


The tagline, “Creating a better tomorrow. Together.” reflects Lancaster’s groundbreaking, resilient, action-oriented identity. Home to astronauts, rocket scientists, families and businesses, Lancaster is leading the way in innovation. The tagline embraces the City’s pioneering spirit and optimism for a better, brighter future.


The City of Lancaster is conducting a gradual roll-out of the new brand over the next several months, to adopt the new look and feel as efficiently as possible. Later this month, the City of Lancaster is scheduled to transition to a redesigned website that will incorporate the new brand.


Selbert Perkins Design (SPD) is an innovative full service branding and design firm with extensive experience working with Cities to develop brand strategies and master plans. SPD is SBE & WBE certified, creating some of the most notable brands, iconic landmarks and branded environments. While staff found several branding firms, SPD was the only firm with over three decades of brand experience with municipalities. California Cities serviced by SPD include Santa Monica, Long Beach, Anaheim, Los Angeles and Marina del Rey. Other projects in Lancaster, CA include Kaiser Permanente – Antelope Valley Medical Center. SPD understands that a City’s identity enriches civic pride and stimulates economic development.


City of Lancaster logo