The League of California Cities, the preeminent voice of cities and towns throughout the state since 1898, today announced the launch of its new brand identity — a new logo, diverse color palette, and website representing the unique characteristics and common interests of the state’s 482 cities.
Cal Cities works continuously to amplify the voices of cities throughout the state to enhance the quality of life for all Californians. The new Cal Cities logo reflects the diverse elements that make up the mosaic of California cities, that bind together as a unified block while advocating for the common interests of all municipalities so that they may govern locally and create thriving communities.
“We are thrilled to launch the new vibrant image of Cal Cities, infusing pride and energy into all that we do to support and strengthen California cities,” said Cal Cities President and El Centro Mayor Cheryl Viegas Walker. “This fresh, inspiring face of Cal Cities conveys our commitment to be the leading voice for California cities through advocacy and education.”
The rebranding initiative is part of the organization’s 2018-2021 Strategic Growth Plan and the public evolution of the brand has taken place over the past six months, with the launch of a new short name in December, “Cal Cities” and the launch of a new website just last week.
Cal Cities is intently focused on providing cities with tools, resources, and information in an accessible and effective manner. The newly branded website is designed to make it easier for city officials and the public to find the valuable resources and information that Cal Cities generates and curates for city leaders.
“While the Cal Cities brand and website may be new, our commitment to advancing city priorities dates back more than 120 years,” said Cal Cities Executive Director and CEO Carolyn Coleman. “Our new brand is centered on this unwavering commitment.”
Established in 1898, the League of California Cities is a nonprofit statewide association that advocates for cities with the state and federal governments and provides education and training services to elected and appointed city officials.