Released in connection with National Voter Information Week, the 2022 Video Voter Guide to California Ballot Measures provides objective, easy-to-understand explanations of these often-complex measures.
Rose Institute students have produced a Video Voter Guide each election cycle since 2012.
This year, students also produced shorter-form videos designed for social media platforms such as Instagram and Tik Tok in an effort to engage younger voters.
Marshall Bessey, a Claremont McKenna senior who led the Video Voter Guide team noted, “Most young people don’t vote. We wanted to explain why they should care about the propositions in formats they use.”
Bessey added: “Younger voters should be interested in several issues on this year’s ballot, including abortion rights, sports betting, arts education, climate policy, and a ban on flavored tobacco. Our video voter guide explains the issues to people our age in ways they can understand.”
For voters seeking more detailed information, the student researchers have prepared longer-form written “backgrounder” analyses of each proposition. The videos and written analyses are available on the Rose Institute’s website, www.roseinstitute.org. The videos are also available on platforms including Vimeo, YouTube, Facebook, Instagram, and Tik Tok.
Ken Miller, professor of Government at Claremont McKenna College and director of the Rose Institute said, “Voters of all ages struggle to find reliable information on ballot measures. The students have created high-quality videos that are both accessible and truly non-partisan, which is a great service to anyone trying to understand the California ballot.”
Founded in 1973 at Claremont McKenna College, the Rose Institute is one of the nation’s leading academic centers focused on the study of state and local government. The Institute’s research is led by nationally recognized faculty who supervise student research teams. Its areas of expertise include public opinion, elections, direct democracy, demographics, redistricting, criminal justice, and fiscal policy. For more information, visit www.roseinstitute.org.
Contact: Ken Miller: email@example.com | 909-607-7575