Tripepi Smith logoTeam Tripepi Smith is headed to the 2023 Municipal Management Association of Southern California (MMASC) Annual Conference in Coronado from November 1–3, 2023. Representing Tripepi Smith at the conference will be President Ryder Todd Smith, Principal Katherine Griffiths, APR, Senior Business Analysts Melanie James and Syndi Overly, Business Analyst Nolan Voge and Junior Business Analyst Alyson Nichols.

Ryder will be leading a session titled “Building Your A-Team: Recruitment Tips & Tricks” on November 2 from 2:15–3:30 p.m. As president of Tripepi Smith and TS Talent Solutions, Ryder has gained valuable experience when it comes to recruiting. He will be sharing some tips and tricks on how to create a seamless recruitment process as well as how to recruit high-level candidates to your organization.

“It is critical to not only find the right talent for your organization but also to be able to keep your employees engaged, especially for the local government space,” said Ryder. “Organizational culture is one of the biggest things we focus on here at Tripepi Smith, and I am excited to share my expertise on how to communicate your agency’s mission, culture and individual responsibilities to help build a strong team of professionals”.

Award-winning writer Katherine will lead a session on November 2 from 10:45 a.m. –12 p.m. titled ‘The Write Stuff: Writing Strategies Bootcamp’. Katherine will discuss the challenges of making resident messaging understandable.

“I am excited to teach participants about Federal Plain Language Guidelines, how speaking plainly can help public agencies connect with their constituents and how to overcome impediments to clear communication,” said Katherine. “It is now more important than ever for organizations to not only utilize strong messaging, but to also make it so that residents are able to understand what is going on within their community”.

In addition to sessions, Tripepi Smith will host a Sponsor Reception on November 2 from 6 p.m. –8 p.m. at the Loews Coronado’s Marina Terrace. Tripepi Smith will be joined by several other corporate partners for a night of beverages and food. All conference attendees are welcome to attend.

Tripepi Smith is a Diamond Level supporter of MMASC and has supported the Association for over a decade.


Formed in 1953 to address the professional needs of local government employees and their private sector counterparts, MMASC is one of the oldest and largest associations of its kind in the nation. It is recognized by both the International City / County Management Association (ICMA) and the League of California Cities. With over 800 members, MMASC represents local governments that serve an estimated 22 million residents. The membership is composed of city managers, HR directors, analysts, graduate students, interns, executive recruiters, private sector consultants, nonprofit managers, county administrators and special district professionals from local governments within a nine-county area of Southern California.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa AnaCity of Culver CityCity of Rolling Hills EstatesCity of TracyCity of Santa CruzCity of SnoqualmieCity of CupertinoCity of Daly CityCity of La Cañada FlintridgeCity of ParamountCity of Huntington BeachCity of El CerritoCity of Indian WellsCity of Yuba CitySanta Clara County Fire DepartmentIndustry Business CouncilNHA AdvisorsCalChoiceCalifornia Joint Powers Insurance AuthorityRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationLeague of California CitiesInstitute for Local GovernmentRenne Public Law GroupInland Empire Utilities Agency and Climatec Energy Services.