City of Palmdale

DESCRIPTION

The Communication and Public Information Officer creates, plans, organizes, directs, manages, and administers public communication activities within the Communication Division including press events and press releases, production of various public information publication, program development on the City’s cable television channel, social media, and development of the City’s website; to coordinate public communication activities with various City divisions and departments.

SUPERVISION RECEIVED AND EXERCISED

Receives general direction from the City Manager’s office.
Exercises direct supervision over professional and technical staff.

EXAMPLES OF ESSENTIAL DUTIES

Essential and other important responsibilities and duties may include, but are not limited to, the following:

  • Develop and implement goals and objectives; establish schedules and methods for public communication activities and operations; and implement policies and procedures.
  • Prepare speeches, scripts, news releases and related materials for policy makers to use when addressing the public; advise policy makers, managers, and employees on media communication issues.
  • Evaluate operations and activities of department; implement improvements and modifications; prepare various reports on operations and activities.
  • Prepare and administer the department budget.
  • Compose and distribute press releases; review/approve routine press releases written by others; oversee and coordinate press events such as press conferences, grand opening and groundbreaking events.
  • Oversee editing, production, and distribution of various publications, including the City magazine, eNewsletter, brochures, and informational materials; write and/or approve written materials; graphic design for ads, fliers and brochures.
  • Oversee programming for the City’s cable television channel, including commercials, public service announcements and features related to various department services, and periodic magazine-style presentation.
  • Handle and coordinate all media inquiries including crisis communication and public relations.
  • Answer questions and provide information to the public; investigate complaints and recommend corrective action as necessary to resolve complaints.
  • Plan, organize, and direct the City’s internal and external communication strategies; develop policies, procedures and action plans for public information, social media, marketing, website and communications programs and materials including the City’s branding; manage a variety of consultants and contractors on a project-by-project basis; coordinate with departments to create a cohesive communication plan.
  • In coordination with other City staff, facilitate the City’s public outreach efforts; plan, arrange and coordinate briefings, workshops, events, information sessions and conferences; staff emergency operations center as assigned by Emergency Services Coordinator.
  • Represent the City before the news media, public and private sector officials on a variety of issues that impact the City’s public awareness program; speak at workshops, panel discussions and other events.
  • Review, manage and collaborate with City staff on the City’s website and social media presence, including strategy and content for Facebook, Twitter, Instagram, LinkedIn, TikTok and other channels as added.
  • Manage selection of contractors and oversee the work of contractors working on the City’s communication projects.
  • Assist management staff with writing and design of advertisements and notices.

EXPERIENCE & TRAINING / LICENSE AND/OR CERTIFICATE

Any combination of experience and training that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be:

Experience:

Five years of increasingly responsible supervisory or management experience in public communication activities, including training in marketing.

Training:

A Bachelor’s degree in communications, journalism, public administration or a related field.

MINIMUM QUALIFICATIONS
Knowledge of:

  • Principles and practices of public administration, public information and community relations.
  • Methods of presenting and disseminating public information through various media, including newspapers, radio, television, website and social media.
  • Principles, techniques and practices of journalism, expository writing and editing; preparation, composition, layout, graphic design, production and dissemination of educational, informational and promotional materials.
  • Associated Press style guide.
  • Correct English usage and journalistic styles appropriate for print and broadcast use.
  • Equipment, tools, and materials used in public information activities.
  • Pertinent local, state and federal rules, regulations and laws.
  • Standard office procedures, and computer equipment and software applications.
  • Public speaking, media relations, and marketing.
  • Principles and techniques of effective social media.
  • Principles and techniques of establishing and maintaining good relations with news media and other public groups.

Ability to: 

  • Oversee and participate in the management of a comprehensive public relations and public communications program.
  • Strategize, develop, implement, and manage a comprehensive media, social media, public relations and internal communications program.
  • Effectively prepare communications in disaster and emergency situations.
  • Read, understand, apply, and effectively communicate City rules, regulations and procedures.
  • Understand and effectively communicate City positions and programs.
  • Assess political environment and develop appropriate communication strategies.
  • Compose, coordinate, and edit a variety of educational, informational and promotional materials and other materials such as pamphlets, brochures and newsletters.
  •  Prepare illustrations, charts, graphs, power-point and other visual aids for presentations.
  • Speak in public and before groups.
  • Maintain confidentiality.
  • Communicate clearly and concisely, both orally and in writing.
  • Organize, implement, and direct public communication activities and operations.
  • Analyze work papers, reports and special projects; identify and interpret technical and numerical information; observe and problem solve operational and technical policies and procedures.
  • Understand the organization and operation of the City and or outside agencies and organizations as necessary to assume assigned responsibilities.
  • Work on concurrent assignments under tight time constraints; meet publication and distribution deadlines.
  • Publish professional written promotional materials; edit and proofread with a high degree of accuracy.
  • Interpret and explain pertinent rules and regulations related to department and City policies and procedures.
  • Develop and recommend policies and procedures related to assigned operations.
  • Build and maintain positive working relationships with co-workers, other City employees and the public using principles of good customer service.
  • Communicate clearly and concisely, both orally and in writing.
  • Work primarily in a standard office setting with some travel to different sites and locations.
  • Work extended hours including evenings and weekends.
  • Respond to emergencies or disasters.
  • Stand or sit for prolonged periods of time.
  • Stoop, bend, kneel, crouch, reach, and twist.
  • Lift, carry, push, and/or pull light to moderate amounts of weight.
  • Use repetitive hand movement and fine coordination including using a computer keyboard.
  • Establish and maintain effective working relationships with those contacted in the course of work.
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