A technolgy marketing firm, Tripepi Smith, recently completed a study on city Internet strategies for all the cities in Orange County. The analysis focused on the ways in which cities embrace social media, offer greater transparency and increase citizen access to their government.
You can download the report here: Orange County City Internet Strategy 2010-7 (PDF)
Some interesting metrics that resulted from the analysis:
- Tustin has the most Twitter followers with 1,843 (as of 7/13/10)
- 26 of 34 cities have a friendly URL
- 15 of 34 cities have a Facebook Page
- 21 of 34 cities have a Twitter account
This BETA report (note the version is 0.9) will hopefully spawn a discussion among the public and cities about social media use by cities. It may even provide some helpful feedback for a city on how to improve their own strategy.
In the next iteration of the analysis, Tripepi Smith hopes to leverage feedback from cities and the public that will create a more in-depth report.
If you are affiliated with a city in Orange County, you can self assess how your city compares to others in the County.
Feel free to make suggestions on how to improve the analysis, or email the author at firstname.lastname@example.org