Local Government
California Department of Food and Agriculture launches cannabis industry education and outreach campaign

California Department of Food and Agriculture launches cannabis industry education and outreach campaign

Statewide campaign – “This is California Cannabis” – promotes California’s legal cannabis cultivation market and support for cultivation licensing

California Department of Food and AgricultureThe California Department of Food and Agriculture (CDFA) today launched a statewide public education and outreach campaign, “This is California Cannabis,” designed to promote the state’s legal cannabis cultivation market and highlight the support and guidance CDFA provides to help cannabis growers secure and maintain their legal cultivation license.

“CDFA is committed to the success of our state’s commercial cannabis cultivators,” said CDFA Secretary Karen Ross. “’This is California Cannabis’ celebrates the passion and hard work of licensed cannabis growers and highlights how we’re all working together to protect and promote the health, safety and quality of the industry.”

CDFA’s CalCannabis Cultivation Licensing Division is managing the campaign, which profiles the wide range of licensed California cannabis farmers, from legacy outdoor farms in rural Humboldt to high-tech, vertically-integrated operations in urban locations. “This is California Cannabis” will feature comprehensive outreach and education efforts, including community events and workshops to highlight the technical assistance and support that is available year-round to licensed growers and new applicants seeking commercial cannabis cultivation licensure.

“We’re proud of California’s vibrant cannabis cultivator community,” said Richard Parrott, director of CDFA’s CalCannabis Cultivation Licensing Division. “California is known for growing the best cannabis in the world and our licensed cultivators are leading the way with innovative practices and environmental sustainability.”

California cultivators who are interested in seeking a license can begin the application process online at calcannabis.cdfa.ca.gov or by contacting a licensing specialist by calling toll-free 1-833-CALGROW (1-833-225-4769) or sending an email to calcannabis@cdfa.ca.gov. CDFA provides year-round support and technical assistance, including updated services for commercial cultivators during the pandemic. For more information about the campaign, please visit growwithCA.com to view the videos, farmer profiles and other outreach materials.

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