Although the past year has been filled with newfound challenges and developments, the City of La Verne’s local economy has continued on a healthy trajectory having welcomed 55 new businesses and business owners (and counting!) into the community in 2021. In addition to augmenting the City’s growing list of local retailer, restaurant and service provider options, these businesses also offer the La Verne community with new job opportunities ranging from retail establishments and home improvement stores to mental and physical health-related enterprises.

“Despite the difficulties of the pandemic, our La Verne community has been a haven for all kinds of businesses looking to thrive,” said La Verne Mayor Tim Hepburn. “Our residents are always eager to support local businesses and organizations, and we look forward to seeing that show of continued support to both our new and community staple businesses during the holiday shopping season this year.”

The wide variety of new, and existing, local businesses in La Verne provide residents with a plethora of gift options this season. Residents can consider picking up cute new outfits from Wyldflwr, a gift certificate to Blading Ink or NailSpa Excel, cycling accessories from Crazy Bear Bikes, or supplies for knitting, crocheting and other yarn-related hobbies from Buku Yarns. While out and about shopping and running errands, residents can stop for a delicious bite at Santa Ana Fresh Mexican Food or Kebab G Stop. There are also several new spas in town to help relieve the holiday stress, such as Sol y Luna Massage Therapy and Tranquil Nails & Spa. New businesses also serving more day-to-day needs are also available, such as Petz Comfort Grooming, Arrow Fight & Fitness, and Jerry. Click here to see a full list of the new businesses that have opened in the City within the last year.

These new businesses will not only benefit from the patronage of La Verne residents, but they will, in turn, directly benefit La Verne residents by providing job opportunities and additional sales tax revenue to assist in funding the City’s cherished programs and activities. Earlier this year, the City had received positive news on city finances about better than expected revenue in spite of the COVID-19 pandemic thanks to the strength of its local economy. The City, thus, was able to revise its mid-year budget to increase appropriations for things like public works projects. While the City recognizes the volatility of the current global economy that could impact the City’s finances, should La Verne’s prospering local economy continue then residents could see similar benefits in the coming years.

“La Verne is a tight knit community that supports each other in times of hardship and triumph,” said La Verne Community Development Director Eric Scherer. “Shopping locally this holiday season is a great way for residents to show their support for each other while reinvesting in our community. And, should any La Verne resident have an interest in starting a business of their own here, I’d encourage them to visit our website and let us know if they have any questions.”