In 2024, Rowland Water District partnered with Tripepi Smith for the second time to lead a comprehensive website redesign focused on accessibility, modern design and a seamless user experience. Serving approximately 58,000 customers across Los Angeles County, the District aimed to improve digital access to critical information while aligning with its environmental mission and community-focused brand.
“The new website is more than a redesign, it’s a reflection of how we want to serve our community: with accessibility, care and clarity,” said General Manager Tom Coleman. “Tripepi Smith brought the right mix of technical expertise and creativity to the table. They understood our vision and delivered a website that truly meets our customers’ needs.”
The project was led by Director Melanie James and Junior Web Developer Max Weirauch, who collaborated closely with the District team to meet both functional and aesthetic goals. Key priorities included mobile responsiveness and accessibility, streamlined navigation that reduced the number of clicks to access critical information, a contemporary design that highlights transparency and community connection, a chatbot with custom-programmed FAQs, a secure internal intranet and more.
“Rowland Water District was committed to building a better digital experience for its community and brought a clear vision to the project from day one,” said Melanie. “We were proud to support their goals and bring that vision to life.”
Rowland Water District has been a Tripepi Smith client since 2013. Tripepi Smith’s work on the website for Rowland Water District illustrates how public agencies can elevate their online presence through user-focused design and strategic content structure. The redesigned site also reflects the District’s core mission: “We are devoted to caring for our neighbors and our future.”
About Rowland Water District
Bound by our core values — Accountability, Communication and Teamwork — we are committed to providing the highest level of service to our customers — DEDICATED-RELIABLE-OUTSTANDING-PROFESSIONAL SERVICE. In carrying out this mission, the District places special emphasis on delivering a high quality water supply. rowlandwater.com/
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.