This summer, Clean Energy Alliance (CEA) rolled out a trio of new programs: Battery Bonus Connect, Solar Plus Connect and PeakSmart Savers. Battery Bonus Connect offers home batteries and installation at no cost for income-eligible households with existing solar systems. Customers without existing solar panels can apply for Solar Plus Connect, which provides affordable solar panel and battery system installations to qualified customers. Meanwhile, PeakSmart Savers helps customers lower their electricity bills by offering reduced rates in exchange for reducing energy use during designated PeakSmart Days.
CEA tapped Tripepi Smith to provide communications and marketing support for the program launches. Tripepi Smith designed webpages for the programs, providing technical and content support along with press releases, newsletters, physical mailers and social media campaigns to help spread awareness and encourage participation. The summer marketing campaign resulted in over 100 active enrollments between the programs.
Battery Bonus Connect and Solar Plus Connect are financed through California’s Self-Generation Incentive Program, which had limited funding, making it crucial for CEA to encourage as many qualified customers as possible to apply while funding was still available.
“With these programs, time is of the essence,” said CEA Chief Executive Officer Greg Wade. “The Tripepi Smith team did an excellent job at delivering high-quality content, materials and support quickly, helping us ensure our customers have the best chance to take advantage of this funding opportunity.”
The Battery Bonus Connect and Solar Plus Connect programs will help improve local energy reliability and affordability for those enrolled, offering backup power and lowering electricity bills. Additionally, the PeakSmart Savers program offers most residential customers on-peak and off-peak rates that are 30% lower in exchange for shifting energy use during days with forecasted high grid demand.
Tripepi Smith Director Sara Madsen and Senior Business Analyst Peter Johnson led the campaign and content strategy, while Business Analyst Kendall Lowery directed the project management process on a variety of deliverables, supported in execution by Junior Business Analysts Sofia Gonzalez and Ted Hwang.
“CEA continues to advance affordable and sustainable energy options for its communities,” said Sara. “Tripepi Smith was glad to assist in connecting customers to these three programs.”
About Clean Energy Alliance
Clean Energy Alliance (CEA) is a locally controlled, not-for-profit power provider serving over 255,000 customer accounts in the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach and Vista. With a focus on clean energy, sustainability, competitive rates and community reinvestment. CEA follows a community choice aggregation (CCA) model that allows local governments to purchase power to meet their community’s electricity needs, offering an alternative to investor-owned utilities.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.