For nearly four years, the City of El Cerrito has collaborated with Tripepi Smith to enhance its social media presence and improve digital outreach to the community. With a consistent posting schedule and an increase in engaging content, there has been noticeable growth in resident interaction with the City. Tripepi Smith has successfully transformed the City of El Cerrito’s social media platforms into a reliable source for community news, important updates, event information and more.
Tripepi Smith Principal Jennifer Vaughn spearheaded the transformation from the beginning, with project management and content production support over the years from Tripepi Smith teammates, including Senior Business Analyst Kalee Cummings, Business Analyst Abby Romano and Business Analyst Emma Catuara.
“El Cerrito has had a tremendous experience working with Tripepi Smith to improve its public information and community engagement efforts over the last several years,” said El Cerrito Assistant to the City Manager Will Provost. “From regular social media management to our quarterly newsletter, the Tripepi Smith team has been instrumental in helping the City grow our outreach efforts, getting accurate, timely and engaging information out to the community.”
Since working with Tripepi Smith, the City has found its creative niche. Notably, the team regularly produces short-form videos for a variety of topics to further encourage resident viewership and participation, including
- Staff Spotlights
- National Public Works Week
- Highlighting El Cerrito Services
- Featuring El Cerrito Facilities
- Upcoming Events
- Displaying Community Survey Results
- Groundbreaking Ceremonies
- El Cerrito City Council Updates
- Event Registration
- A Year in Review and more.
With the increase in video content, El Cerrito has seen significant growth on Facebook and Instagram, with 62.7% of the City’s total views stemming from reels on Facebook and 63.7% on Instagram. Additionally, the City reached 12,934 unique accounts on Instagram over a 90-day period and saw a significant 627.7% increase in Facebook engagement over the previous period.
“The City of El Cerrito has been a phenomenal partner, always open to exploring fresh, creative formats to connect with their residents,” said Kalee. “The entire El Cerrito staff is deeply dedicated to their community. It has been a true pleasure helping the City elevate its storytelling and establish such a reliable connection with its residents.”
Through a blend of creative multimedia storytelling and strategic organization, the collaboration between the City of El Cerrito and Tripepi Smith successfully modernized the City’s communication channels. Today, El Cerrito possesses a highly effective digital toolkit and a vibrant online presence that will serve as a regular, engaging resource for its residents well into the future.
About the City of El Cerrito
Incorporated in 1917, El Cerrito is located in Contra Costa County, California and is part of the Bay Area. The hilly areas of El Cerrito offer exquisite views of the Golden Gate Bridge and San Francisco.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.