Tripepi Smith partnered with the Cities Association of Santa Clara County (CASCC) to develop and launch a redesigned WordPress website and updated logo. Built to improve resource-sharing among member cities, the new interface simplifies navigation to make key resources more accessible and serves as a comprehensive platform for tracking regional initiatives, meeting agendas and committee documents.
“We needed a website that would support our organization’s day-to-day operations while providing a better experience for our members,” said Tina Walia, President of CASCC and Vice Mayor of the City of Saratoga. “Tripepi Smith took the time to understand our needs and has been a valued partner throughout the process. The result is a modern, intuitive platform and refreshed brand identity that better reflect who we are and make it easier for our members to find the information and resources they need.”
A primary component of the project was the optimization of CASCC’s content and sitemap. Tripepi Smith worked with CASCC to organize existing data, revise the sitemap and build a clearer information architecture. As part of the transition, Tripepi Smith also redesigned the SCSC Roundtable archive into a single user-friendly webpage to preserve its history.
“Ensuring transparency and accessibility for CASCC’s member agencies was our top priority,” said Director Melanie James. “Our team appreciated the opportunity to collaborate with their staff to refresh their visual identity while providing a new website that enhances the user experience, supporting their organization and its continued growth.”
Director Melanie James led the project, and web developers Max Weirauch and Kathleen Mercado provided development and content transfer support. In addition to the new website, graphic designer Alexis Mendez refreshed CASCC’s visual branding with a new logo. The project concluded with a technical training session empowering CASCC staff to maintain and update the platform internally, while Tripepi Smith continues to provide ongoing hosting.
About The Cities Association of Santa Clara County
The Cities Association of Santa Clara County is a Joint Powers Authority representing the 15 cities and towns within Santa Clara County. The organization serves as a regional forum for local officials to collaborate on issues transcending municipal boundaries, including housing, transportation and environmental sustainability. Through regular meetings and committees, CASCC coordinates intergovernmental relationships and advocates for policies affecting the Silicon Valley region.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.