In a strategic effort to enhance its economic outreach, the City of Palmdale called on Tripepi Smith to create a visual identity for its new sub-brand for its economic development initiatives.
“The new sub-brand for Palmdale’s economic development is a key component of our strategy to elevate the City’s business appeal,” said Palmdale City Manager Ronda Perez. “Tripepi Smith’s creative team developed a distinctive reference guide that will help effectively communicate our economic strengths and future aspirations.”
The visual brochure, designed by Junior Graphic Designer Alexis Mendez, features a vibrant array of colors and design elements while continuing to reinforce the Palmdale brand. It integrates various media formats including social media and magazine advertising, to ensure a cohesive and compelling presentation across all platforms.
“Creating this new sub-brand was an exciting opportunity to enhance Palmdale’s business image,” said Alexis. “Our design approach blends Palmdale’s established identity with innovative taglines, showcasing its role as a hub for economic opportunities. We are grateful for the opportunity to showcase Palmdale’s commitment to growth and innovation.”
About City of Palmdale
The City of Palmdale is located in the southern region of the Antelope Valley, approximately 60 miles northeast of downtown Los Angeles along State Highway 14. Palmdale is a thriving community with over 167,398 residents. Affordable housing, excellent schools and over 300 days a year of smog-free blue sky contribute to an exceptional lifestyle. Despite its growth, Palmdale continues to cherish the small-town values of a family-oriented community while enjoying all of the conveniences of a thriving metropolitan area.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.