The City of Bellflower tapped Tripepi Smith to transform their triannual Parks and Recreation brochure into Bellflower City Life, a quarterly magazine designed to make it easier for residents and visitors to stay informed about city news, programs and services, Parks and Recreation classes and events and other community opportunities. This revamped brochure serves as a modern, comprehensive resource that strengthens the City’s connection with the community.
For over nine years, the City of Bellflower has worked with Tripepi Smith on photography and videography services, and in October 2024 expanded the partnership to include general communications support. Bellflower City Life was developed in response to feedback from a recent community survey, which confirmed that the Parks and Recreation brochure was a primary resource of information for many residents.
“This publication reflects how Bellflower continues to evolve,” said Bellflower City Manager Ryan Smoot. “We listened to community feedback and recognized an opportunity to build on a resource residents already valued. By bringing city news, programs and events into one clear, consistent publication, we’re improving how we communicate and making it simpler for the community to stay engaged.”
Senior Graphic Designer Kjerstin Wingert, Director Sara Madsen and Business Analyst Valerie Nevarez led the redesign effort. Junior Business Analysts Claire Blodget, Erin Pinkelman and Paris Davis assisted with content development.
“Working with the City of Bellflower is a collaborative and rewarding process,” said Kjerstin. “The City team is deeply committed to providing clear, accessible and engaging communications for its residents. They were extremely thoughtful about how Bellflower City Life could best reflect the needs and interests of the community, making it possible to reimagine the brochure as a comprehensive publication that truly serves its audience.”
About the City of Bellflower
Over 77,000 people call the City of Bellflower “home.” A quiet bedroom community located in South Los Angeles County, the community boasts a hometown feel in an urban environment. With a diverse population, consistent community leadership, and a commitment to enriching the lives of residents, the City prides itself on being an excellent place to live, work and play. Learn more at www.bellflower.ca.gov.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.