The City of Ojai called on Tripepi Smith to assist in the design and production of its first quarterly print newsletter, the “Ojai Outlook.”
“Here in Ojai, we prioritize clear and consistent communication with our residents,” said Ben Harvey, City Manager. “We wanted to find a way to keep all of our residents informed, not just the ones who follow us on social media or view our website. A print newsletter was a no-brainer, and with the expertise of Tripepi Smith, we created an aesthetically pleasing, informative resource for our residents we plan to continue for years to come.”
Tripepi Smith Junior Business Analyst Kendall Lowery and Junior Graphic Designer Jenna Haubruge handled the project management and design of the newsletter, with Principal Cameron Grimm providing editorial oversight. Business Analyst Skyler Addison and Junior Business Analyst Hannah Wedepohl assisted with content production. To ensure the newsletter featured up-to-date visuals, photographer Nolan Voge spent the day capturing stock photography and drone images for use in future publications. The six-page mailed newsletter highlights general City updates, project statuses, staff spotlights and more, nestled amongst graphic elements.
“The Ojai Outlook is a valuable new edition to Ojai’s communication efforts,” said Kendall. “We wanted to create something that not only informed the community but also encouraged them to learn more about the City’s initiatives. We are grateful to have brought the City’s vision to life, and are looking forward to working with them on future Outlook editions!”
View the recent editions of the Ojai Outlook newsletter linked below:
About City of Ojai
The City of Ojai is set in a valley on the edge of the Los Padres National Forest, approximately 12 miles north of the City of Ventura and the Pacific Ocean. Ojai has a rich Chumash history, its name derived from the Chumash word ʼawha’y meaning “moon.” It’s a community that treasures and protects its unique character, draws visitors from near and far, and looks forward with a thoughtful approach to growth and change.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.